Description
In this episode, we talk with Gary Bird about why many dentists feel marketing doesn’t work. The truth? Marketing alone isn't enough—your systems, staff, and strategy determine success. Gary shares insights on patient acquisition, front desk training, and why accountability is key. If you want more high-value patients and better practice growth, this episode is for you.

Highlights
Why Marketing Feels Like a Scam – The real reason practices struggle.
The Patient Journey – How phone calls and scheduling impact conversion.
Fixing Front Desk Issues – Why 40% of dental offices miss calls.
Turning Marketing Leads into Loyal Patients – The missing link.
Training vs. Accountability – Why staff education isn’t enough.
Growth Strategies – Balancing internal referrals with external marketing.

Personal Passions
Gary Bird is passionate about helping dentists rethink marketing and business growth. He provides free resources, educates online, and debunks myths that hold practices back. Podcast Vision This podcast bridges the gap between clinical excellence and business success. By featuring experts like Gary, we show how better systems and strategy drive sustainable growth.

Key Takeaways
Marketing works when backed by strong systems and staff. Answering phones and handling inquiries properly is critical. Training staff matters, but accountability drives results. Growth happens when marketing and patient referrals align. Dentists must rethink their business approach to scale.
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