Description
In this episode, Dr. Bob Dee sits down with Nick Greenfield, founder and CEO of Candid Pro, to explore how the company transformed from a direct-to-consumer startup into a practice-driven partner for general dentists. Nick shares the bold decision to shut down a $100M consumer business, pivot toward private practice collaboration, and build an aligner model that improves predictability, efficiency, and patient outcomes.

Highlights Nick explains why direct-to-consumer aligners fail, how Candid Pro integrates orthodontists into every case, and the ways AI-driven monitoring reduces visits while boosting compliance. The conversation covers the challenges dentists face with confidence, efficiency, and profitability—and how Candid Pro addresses them head-on.

Personal Passions Nick emphasizes building long-lasting solutions for dentistry rather than short-term business wins. His passion lies in creating technology and partnerships that help dentists feel supported, deliver stronger results, and earn patient trust. Podcast Vision Dentistry in General Radio Network continues to spotlight innovators and leaders who are reshaping the future of dentistry. By highlighting real solutions and meaningful partnerships, the podcast aims to connect dentists with tools that elevate care and strengthen practices.

Takeaways Candid Pro’s journey is a lesson in resilience, adaptability, and listening to the needs of both patients and providers. General dentists can now access a system designed to improve outcomes, reduce overhead, and build confidence—all while maintaining control of patient relationships.


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