In this episode, Matt Brown and Dr. Andrew Vallo dive into the innovative blend of orthodontics and creative marketing, focusing on how Pokémon-themed strategies can engage younger patients. They discuss the introduction of mixed dentition clear aligners and the importance of offering in-house services to enhance patient experience. The conversation also covers the balance between creative outreach and the practical considerations of expanding dental services. The episode wraps with a teaser for future updates on the rollout of these new offerings.