In this episode of Management Unfiltered, Zach Shelley and Kirk Teachout explore ways dental practices can cut down on advertising expenses. They focus on the power of community involvement, patient referrals, and delivering standout patient experiences as essential elements of successful marketing. The discussion draws a clear line between marketing and advertising, stresses the importance of tracking where referrals come from, and highlights the need for intentional strategies to grow a practice. Through personal stories and actionable advice, the hosts demonstrate how building strong relationships with patients and the local community can drive long-term growth without depending heavily on traditional advertising.