Such a fantastic conversation on this episode of the Dental Tech Chat podcast! I spoke with Dr. Len Tau, DMD, who brings such great knowledge to the dental community! He has such a wonderful perspective on dentistry technology and how more dentists should start thinking of their technology more as a marketing tool! He is General Manager of Dental Vertical at Birdeye, Dentist in Northeast Philly, Speaker, Consultant, Podcaster, and Author. I mean talk about a dentist who wears many hats. Dr. Len Tau enjoys helping dentists build a strong online reputation to help practices maximize growth!
Chosen as one of the top leaders in dental consulting by Dentistry Today, Len Tau, DMD, has dedicated his professional life to improving dentistry for patients and other dentists. After purchasing his practice, the Pennsylvania Center for Dental Excellence in Philadelphia in 2007, Len practiced full-time while offering consulting to other dental practices, training thousands of dentists about reputation marketing, leading the dental division of BirdEye, a reputation marketing platform, and hosting the popular, Raving Patients podcast. He recently authored the book Raving Patients and the soon to be released 100 Tips to 100 Reviews in 100 Days. He is also the founder of Tau Dental Consulting, a firm that builds comprehensive marketing plans for dentist. In 2018, Len cut down to practicing dentistry two days per week to focus additional time and attention to helping other dentists build broad and compelling online footprints that attract hundreds of new patients to their practices. Len lectures nationally and internationally on using internet marketing, social media, and reputation marketing to make dental offices more visible and credible as well as how to increase their case acceptance.
*Key Questions* 1. Diamond in the Ruff: what product did you use most in practice that's been a major advantage to helping with productivity and efficiency.
Dr. Len highly recommends a UVC cleaning system light. Perfect for dental practices, as he mention.
https://www.uvccleaningsystems.com/uvc-products/safezone.html
His favorite piece of technology is the iTero. https://itero.com/
2.No-Risk | No-Reward: What was your big investment of time or money in technology that paid off. Dr. Len Tau explains his perspective. He looks at technology as a marketing expense, not as an expense for his office purchasing technology. He uses state-of-the-art technology in his practice.
3. The Flop: What did you buy into that was a waste of time and money?
Philips Zoom whitening light
Dr. Len Highly recommends KöR Whitening. https://www.korwhitening.com/
4. What are some tips for integrating new technology into your office? Dr. Len explained his three key points.
5. Clara Mask
Connect with Dr. Len Tau on Socials. Thanks for supporting Dental Tech Chat!
His website www.drlentau.com
Check out his podcast: The Raving Patients Podcast