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Dental Practice Heroes
Dr. Paul Etchison
618 episodes
2 days ago
You have the income, the title, even a great team, but still feel trapped. Sound familiar? This episode with Dr. Richard Low will help you take a step back and understand what’s behind your burnout — and how to fix it. We talk about his decision to leave his 35-office DSO to save his marriage and mental health, why isolation makes burnout worse, and what you can do to get out of the cycle of guilt and overwhelm. Tune in for much-needed advice and perspective on recovery, purpose, and finding ...
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Entrepreneurship
Business,
Management,
Health & Fitness,
Medicine
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You have the income, the title, even a great team, but still feel trapped. Sound familiar? This episode with Dr. Richard Low will help you take a step back and understand what’s behind your burnout — and how to fix it. We talk about his decision to leave his 35-office DSO to save his marriage and mental health, why isolation makes burnout worse, and what you can do to get out of the cycle of guilt and overwhelm. Tune in for much-needed advice and perspective on recovery, purpose, and finding ...
Show more...
Entrepreneurship
Business,
Management,
Health & Fitness,
Medicine
Episodes (20/618)
Dental Practice Heroes
Escaping the Trap of Your Own Success
You have the income, the title, even a great team, but still feel trapped. Sound familiar? This episode with Dr. Richard Low will help you take a step back and understand what’s behind your burnout — and how to fix it. We talk about his decision to leave his 35-office DSO to save his marriage and mental health, why isolation makes burnout worse, and what you can do to get out of the cycle of guilt and overwhelm. Tune in for much-needed advice and perspective on recovery, purpose, and finding ...
Show more...
4 days ago
36 minutes

Dental Practice Heroes
The New-Patient Trap: How “More Leads” Can Hide a Leaky Practice
Ever felt like your dental practice would finally take off if you could just get a few more new patients through the door? That seductive thought might be keeping you from discovering what's really holding your practice back. I learned this lesson the hard way. Two years into practice ownership, we were consistently seeing 75-90 new patients monthly with minimal marketing effort. The schedule was packed, production was strong, and colleagues were asking for my secrets. I genuinely believed I...
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1 week ago
13 minutes

Dental Practice Heroes
Freedom Through Associates: The Real Steps Owners Skip
It’s time for a reality check: hiring an associate isn’t a shortcut to less stress and more growth. In this episode, we break down what associates actually need to succeed and the real reasons they don’t work out or make your life easier — and it’s not usually about greed or laziness. Learn strategies to help your associates reach production goals, the metrics that will keep them accountable, and what you can do to become a better mentor! Topics discussed: Why associates struggle to produce o...
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1 week ago
23 minutes

Dental Practice Heroes
When It Didn’t Hurt Until You Touched It. What to Say and How to Handle.
It’s the classic lose-lose situation: a patient walks in with no pain, goes home, and calls you back and says, “I’m having pain and it didn’t hurt until you touched it.” Even when you do everything right, you still get the blame. In this episode, you’ll learn exactly what you can say in appointments to avoid conflict, the treatment planning mistakes that can come back to bite you, and how to handle to patients who demand you pay to fix what’s “wrong.” Topics discussed: Why new dentists strugg...
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2 weeks ago
26 minutes

Dental Practice Heroes
The Us vs. Them Trap: How Team Division Destroys Profit and Patient Care
GRAB THE FREE PLAYBOOK HERE - Discover 30 proven strategies top-performing dentists use to increase profits, cut clinical days, and finally enjoy the freedom they originally built their practices for. https://www.dentalpracticeheroes.com/playbook Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPrac...
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2 weeks ago
16 minutes

Dental Practice Heroes
Easy Systems That Help You Cut Down Clinical Days
Tired of putting out fires all day? It’s time to start thinking like a CEO, not just a clinician. In this episode, Dr. Chris Green shares the systems that helped him cut down clinical days and lead like a CEO instead of just a manager. You'll learn how he trains strong leaders, strategies you can use to address team resistance when you step back from the chair, and the first step every owner should take to start acting like the CEO of their practice. Hear what it takes to lead with less stres...
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3 weeks ago
37 minutes

Dental Practice Heroes
The Painful Truth: How the Hardest Choices Build the Best Practices
Ever notice how those last two painful reps at the gym are what actually build muscle? Dental practice ownership works exactly the same way. Growth happens precisely when you're tired, stressed, and want to quit—but push through anyway. Dr. Paul Edgerson shares a deeply personal journey from being a 99-pound freshman football player who could barely bench the bar to building successful dental practices. The transformation didn't come from working harder, but from working smarter and pushing ...
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3 weeks ago
13 minutes

Dental Practice Heroes
Stop Drowning: The Weekly Habits That Turn Chaos into a Calm, Profitable Practice
Overwhelmed in ownership? You can’t fix everything at once, but today you'll learn where to start. Get back to the fundamentals — vision, numbers, and leadership — with simple steps that will help you get organized and out of survival mode. The DPH Coaches share the seven metrics every owner should track, the checklists that keep you and your team accountable, and how to spend less time on tasks you don't enjoy. If you feel like you're drowning in problems or stuck in decision paralysis, this...
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4 weeks ago
25 minutes

Dental Practice Heroes
The Associate Illusion: Why Most Owners Lose Money (and How to Fix It)
Ever fantasized about bringing on an associate to handle all those difficult cases while you kick back and watch the profits roll in? That seductive vision—what I call "the associate illusion"—has lured countless practice owners into disappointment and financial stress. The harsh truth is that associates rarely outproduce the owner, and without proper systems in place, adding another doctor simply amplifies your practice's existing problems. It's like adding more rowers to a leaky boat; you'...
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1 month ago
15 minutes

Dental Practice Heroes
Finding and Developing the Unicorn Office Manager
You know what’s worse than not having an office manager? Having the wrong one. We all want that "perfect" hire, but perfect on paper rarely works in practice. This episode explores what really makes someone the right fit, whether you're promoting from within or hiring from the outside, and how to set them up for success in their new role. You'll learn three important things: the trade-offs of hiring internally vs. externally, what you need to do before handing over the reins, and how to keep ...
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1 month ago
24 minutes

Dental Practice Heroes
The $2 Million Ceiling: Why Most Dental Practices Plateau (and How to Break Through)
Feeling trapped on the dental treadmill? That plateau between $1-2 million in practice revenue isn't just common—it's a critical crossroads in your ownership journey. Dental practice owners typically hit this wall after establishing their core team (usually two hygienists, two assistants, and two front desk staff), then find themselves unable to push beyond despite working harder clinically. The fundamental problem isn't your clinical skills or work ethic—it's that you've reached the ceiling...
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1 month ago
16 minutes

Dental Practice Heroes
The Turnover Tax: 3 Simple Moves That Keep Your Best People (and Profit)
Imagine losing a team member who's been with you for years. Beyond the obvious recruiting costs, you're facing a cascade of hidden consequences: the training burden on your remaining team, eroding morale as staff wonder if they should be looking elsewhere, and patients noticing unfamiliar faces at every visit. That's the reality of turnover, and it's far more costly than most dentists realize. Drawing from my own practice experience—nine years of remarkable stability followed by a challengin...
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1 month ago
19 minutes

Dental Practice Heroes
When the Wrong Leader Wrecks Your Culture (And How to Fix It)
Not everyone should be a leader. Not even your star employee. The DPH Coaches learned this lesson the hard way, and this episode unpacks what can happen when you put the wrong person in charge. You'll hear how to be proactive and get the right people in the right roles, the signs you may have promoted the wrong person, and why an outside hire might be the best move. Leadership is too important to get wrong, so don’t miss this one! Topics discussed in this episode: Early signs Dr. Henry’s new ...
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1 month ago
26 minutes

Dental Practice Heroes
Bad Reviews, Big Myths: What Really Impacts Your Practice Growth
The sinking feeling of spotting a one-star review for your dental practice is something most of us know all too well. That pit in your stomach, the immediate defensiveness, the late-night rumination—it's a universal experience for dental professionals who pour their hearts into patient care. But what if everything we believe about the impact of negative reviews is wrong? This eye-opening episode challenges conventional wisdom about online reviews by examining what actually happens when busin...
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1 month ago
16 minutes

Dental Practice Heroes
3 Mindset Shifts That Separate 7 Figure Owners from the Rest
Ever wonder why certain dental practice owners effortlessly navigate challenges while others remain perpetually stuck? The answer isn't superior intelligence or working harder—it's a specific mindset that separates extraordinary dental entrepreneurs from the rest. Through years of coaching dentists, I've identified three crucial characteristics that define the most successful practice owners. First, they absolutely refuse to live in ambiguity. While average owners accept problems as "just ho...
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1 month ago
11 minutes

Dental Practice Heroes
Beyond Busy: The REAL Owner's To-Do List that Creates Freedom
Ever wonder why you're constantly busy but your practice isn't growing? The answer lies in understanding the critical difference between maintenance work and true business building. As dental practice owners, we often mistake activity for productivity. We spend countless hours handling payroll, ordering supplies, managing schedules, and answering endless staff questions. These tasks give us the satisfaction of checking boxes, but they're merely keeping the lights on rather than creating grow...
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1 month ago
16 minutes

Dental Practice Heroes
Cancellation Policies That Patients (& Your Team) Actually Follow
We all have those patients that call and say they’re “sick” at the last minute. When it keeps happening, you’ve got to ask: is your cancellation policy working, or just being ignored? In this episode, the DPH coaches share how they reduce no-shows and last-minute cancellations, hold patients accountable, and get their team to follow through. From how much to charge (if anything) to getting patients to value your time, you’ll learn how to lower your cancellation rate without losing patients. T...
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2 months ago
21 minutes

Dental Practice Heroes
The High-ROI Levers Every Dental Practice Owner Is Missing
What if you could dramatically improve your dental practice without working harder or longer hours? The secret lies in understanding the butterfly effect – how small, strategic changes create massive ripple effects throughout your practice. Most dentists make the same critical mistake: believing that increased production requires more patients, more procedures, or more associates. They chase these "big wins" while overlooking dozens of small levers hiding in plain sight – levers that could m...
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2 months ago
13 minutes

Dental Practice Heroes
How to 2-3X your Production Without Working Harder
What if you could double or even triple your dental practice's profitability without working more hours? The secret lies in understanding and optimizing your dollar-per-hour production. Most dentists unknowingly operate practices that generate around $300 for every 40 minutes of work when they could be making $1,500 in that same time frame. This profound difference doesn't just impact your income—it transforms every aspect of practice ownership, from stress levels to management decisions to ...
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2 months ago
20 minutes

Dental Practice Heroes
Easy, Low-Cost Ways to Improve Patient Experience & Get More Reviews
Case acceptance often hinges on moments most dentists overlook. Do you follow-up with post-op patients? Does the front desk greet every patient? Is your office clean and welcoming? In this episode, we talk about the little things that improve patient experience and lead to more reviews, loyalty, and referrals. Tune in for creative ways to make your practice stand out and help your team provide consistent care! Topics discussed in this episode: Why patient experience mattersHow to make a good ...
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2 months ago
25 minutes

Dental Practice Heroes
You have the income, the title, even a great team, but still feel trapped. Sound familiar? This episode with Dr. Richard Low will help you take a step back and understand what’s behind your burnout — and how to fix it. We talk about his decision to leave his 35-office DSO to save his marriage and mental health, why isolation makes burnout worse, and what you can do to get out of the cycle of guilt and overwhelm. Tune in for much-needed advice and perspective on recovery, purpose, and finding ...