In this episode of the Dental Flow Podcast, Benjamin Suggs discusses the reasons behind the agency's decision to stop recommending mailers for dental clients. He highlights the shift towards digital marketing, the concept of mailer fatigue, and the declining effectiveness of traditional mailers. Suggs emphasizes the importance of targeting high-intent patients and evaluating the return on investment (ROI) of marketing strategies, advocating for a more data-driven approach to patient acquisiti...
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In this episode of the Dental Flow Podcast, Benjamin Suggs discusses the reasons behind the agency's decision to stop recommending mailers for dental clients. He highlights the shift towards digital marketing, the concept of mailer fatigue, and the declining effectiveness of traditional mailers. Suggs emphasizes the importance of targeting high-intent patients and evaluating the return on investment (ROI) of marketing strategies, advocating for a more data-driven approach to patient acquisiti...
Why Your Dental Website's Google Traffic is Tanking
Dental Flow Podcast
16 minutes
3 months ago
Why Your Dental Website's Google Traffic is Tanking
Summary In this conversation, Benjamin Suggs discusses the significant impact of AI on Google search results, particularly how it affects traffic to dental websites. He explains the introduction of AI overviews by Google, which provide answers directly on the search results page, leading to a decline in clicks on traditional listings. Suggs offers six strategies for dental practices to adapt to these changes, focusing on content creation that adheres to Google's EAT guidelines, the importance...
Dental Flow Podcast
In this episode of the Dental Flow Podcast, Benjamin Suggs discusses the reasons behind the agency's decision to stop recommending mailers for dental clients. He highlights the shift towards digital marketing, the concept of mailer fatigue, and the declining effectiveness of traditional mailers. Suggs emphasizes the importance of targeting high-intent patients and evaluating the return on investment (ROI) of marketing strategies, advocating for a more data-driven approach to patient acquisiti...
