In this episode of the Dental Flow Podcast, Benjamin Suggs discusses the reasons behind the agency's decision to stop recommending mailers for dental clients. He highlights the shift towards digital marketing, the concept of mailer fatigue, and the declining effectiveness of traditional mailers. Suggs emphasizes the importance of targeting high-intent patients and evaluating the return on investment (ROI) of marketing strategies, advocating for a more data-driven approach to patient acquisiti...
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In this episode of the Dental Flow Podcast, Benjamin Suggs discusses the reasons behind the agency's decision to stop recommending mailers for dental clients. He highlights the shift towards digital marketing, the concept of mailer fatigue, and the declining effectiveness of traditional mailers. Suggs emphasizes the importance of targeting high-intent patients and evaluating the return on investment (ROI) of marketing strategies, advocating for a more data-driven approach to patient acquisiti...
The Power of Your Practice Name: How to Choose One That Stands Out
Dental Flow Podcast
11 minutes
11 months ago
The Power of Your Practice Name: How to Choose One That Stands Out
To view this podcast on YouTube, please go to: https://www.youtube.com/watch?v=BeIRxrmRJVE&tOptimizing Your Practice Name: A Guide for Dental PracticesIntroductionImportance of choosing a business/practice nameRelevance for both startups and established practicesExamples of RebrandingDentist renaming practice due to new additionsConsolidating multiple practices under one nameKey Considerations for Practice NameMemorable and professional nameDifferentiation from competitorsTarget audience ...
Dental Flow Podcast
In this episode of the Dental Flow Podcast, Benjamin Suggs discusses the reasons behind the agency's decision to stop recommending mailers for dental clients. He highlights the shift towards digital marketing, the concept of mailer fatigue, and the declining effectiveness of traditional mailers. Suggs emphasizes the importance of targeting high-intent patients and evaluating the return on investment (ROI) of marketing strategies, advocating for a more data-driven approach to patient acquisiti...