In this episode of the Dental Flow Podcast, Benjamin Suggs discusses the reasons behind the agency's decision to stop recommending mailers for dental clients. He highlights the shift towards digital marketing, the concept of mailer fatigue, and the declining effectiveness of traditional mailers. Suggs emphasizes the importance of targeting high-intent patients and evaluating the return on investment (ROI) of marketing strategies, advocating for a more data-driven approach to patient acquisiti...
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In this episode of the Dental Flow Podcast, Benjamin Suggs discusses the reasons behind the agency's decision to stop recommending mailers for dental clients. He highlights the shift towards digital marketing, the concept of mailer fatigue, and the declining effectiveness of traditional mailers. Suggs emphasizes the importance of targeting high-intent patients and evaluating the return on investment (ROI) of marketing strategies, advocating for a more data-driven approach to patient acquisiti...
Leveraging Digital Channels for Dental Practice Growth
Dental Flow Podcast
44 minutes
10 months ago
Leveraging Digital Channels for Dental Practice Growth
Planning Your Dental Practice's 2025 Digital Dental Marketing PlanOverviewThe podcast discusses the importance of planning a comprehensive digital dental marketing plan for 2025.Emphasis is placed on enhancing digital experiences, utilizing automation and AI, and ensuring HIPAA compliance.Three overarching themes to keep in mind: enhanced digital experiences, automation, and HIPAA compliance.AssumptionsFocus on UX website design, clear calls to action, and personalized content.SEO strategies ...
Dental Flow Podcast
In this episode of the Dental Flow Podcast, Benjamin Suggs discusses the reasons behind the agency's decision to stop recommending mailers for dental clients. He highlights the shift towards digital marketing, the concept of mailer fatigue, and the declining effectiveness of traditional mailers. Suggs emphasizes the importance of targeting high-intent patients and evaluating the return on investment (ROI) of marketing strategies, advocating for a more data-driven approach to patient acquisiti...
