In this episode of the Dental Flow Podcast, Benjamin Suggs discusses the reasons behind the agency's decision to stop recommending mailers for dental clients. He highlights the shift towards digital marketing, the concept of mailer fatigue, and the declining effectiveness of traditional mailers. Suggs emphasizes the importance of targeting high-intent patients and evaluating the return on investment (ROI) of marketing strategies, advocating for a more data-driven approach to patient acquisiti...
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In this episode of the Dental Flow Podcast, Benjamin Suggs discusses the reasons behind the agency's decision to stop recommending mailers for dental clients. He highlights the shift towards digital marketing, the concept of mailer fatigue, and the declining effectiveness of traditional mailers. Suggs emphasizes the importance of targeting high-intent patients and evaluating the return on investment (ROI) of marketing strategies, advocating for a more data-driven approach to patient acquisiti...
Creating and Utilizing Before and After Photos in Dental Marketing
Dental Flow Podcast
14 minutes
8 months ago
Creating and Utilizing Before and After Photos in Dental Marketing
Objective To establish a standardized procedure for capturing and using before and after photos in dental marketing, ensuring that the practice maximizes its marketing potential, attracts more patients, and enhances overall productivity and accuracy in task execution. Key Steps Understand the Importance of Full Face PhotosRecognize that full face before and after photos are more impactful than close-up shots of teeth.Acknowledge the transformative effect these images can have on potential pa...
Dental Flow Podcast
In this episode of the Dental Flow Podcast, Benjamin Suggs discusses the reasons behind the agency's decision to stop recommending mailers for dental clients. He highlights the shift towards digital marketing, the concept of mailer fatigue, and the declining effectiveness of traditional mailers. Suggs emphasizes the importance of targeting high-intent patients and evaluating the return on investment (ROI) of marketing strategies, advocating for a more data-driven approach to patient acquisiti...
