The start-up story of flossing, innovation, and entrepreneurship. Guest: Eli Packouz, CEO and Co-Founder of Instafloss Is flossing necessary? Is there such a thing as flossing too much? Is it possible to floss 32 teeth in 10 seconds? These questions and more unpacked. In this episode, Eli shares the steps taken to develop and produce Instafloss. Five years of scientific research, testing, and raising funds. Inventing a product that can floss 32 teeth in 10 seconds was no easy task. But this task may be just the thing that saves the dental hygiene field. Learn about raising funds for your invention and how to become a shareholder of Instafloss. But you need to act today! Eli Packouz is a serial inventor and two-time founder. He started his first company, Singular Sound, with his brother in 2013; they have since launched eight blockbuster products. In 2017, he partnered with Dr. Ralf Raud and Dr. Ana Mascarenhas to create the first device that automatically flosses all your teeth in only 10 seconds — Instafloss. After five years of research and development, Instafloss is ready to change the world, one tooth at a time. In this episode (#64) Cindy Rogers, RDH and Eli Packouz discuss: Invention, science, research, production, testing, crowdfunding, raising capital, shareholders, learning the science behind flossing, debunking false claims, testing and more testing, learning that you really can over floss, anaerobic bacteria hidden below the gumline, pigs, dentists, dental assisting, career span of a dental hygienist, and so much more. Head on over to RootYouOn.com to watch the video and to connect with Eli. Become an investor today: Instafloss.com