This discussion highlights the benefits of collaboration, particularly how linking with industry counterparts can enhance your website's authority on Google. Dave offers practical SEO tips, such as strategically using H1 and H2 tags to create content that ranks well. He also discusses the use of AI tools like Jasper for generating high-quality content. Additionally, Dave provides tricks for improving local search presence through geotagged photos and driving directions, and emphasizes the importance of targeting high-intent transactional keywords like "emergency dentist near me." Key Takeaways: Quality content and relevant backlinks are crucial for modern SEO success. Collaboration with industry peers can significantly boost your Google rankings. Incorporating 'people ask' questions into your website content can improve your authority and relevance. Regular updates and geotagging photos enhance your local search presence. Utilizing AI tools judiciously can streamline content creation and maintain its human touch. Resources Mentioned: www.rootuon.com