Elina Koivisto, a former CMO at an energy company and a Doctor of Marketing, is demystifying the magic of electricity. Find out why the equilibrium of the grid is important and what role it plays in the adoption of renewable energy sources.

• 3:13 The Magic of Electricity
• 10:42 Electricity is a Perishable Good
• 18:48 Dynamic Tariffs and Consumer Participation
• 29:59 Equilibrium of the Grid and Renewable Energy Sources
• 33:46 Energy Storage
• 37:22 Careers and Sustainability
• 40:23 Sustainability vs Impact

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