Many presales teams and sales orgs struggle with unqualified demo requests. This causes problems like lower demo conversion and wasting valuable presales resources on unqualified opportunities. As a result, deals often stall after the demo.

Entry and exit criteria help control demo quality, focusing resources on promising opportunities based on key information that need to be discovered before the demo.

Exit criteria ensure you cover all important topics and resolve all objections during the demo stage, before moving an opportunity to the next sales stage.