In this episode, Justin Marsh interviews Jordan Heiden, the host of Vermont's Voice, a new podcast by the Vermont Public Interest Research Group (VPIRG). They discuss the inspiration behind the podcast, the Keep Vermont Cool campaign, and the importance of grassroots organizing in climate action. Jordan shares insights on community engagement, the role of branding in campaigns, and future podcast topics. The conversation highlights the significance of connecting with Vermonters and fostering a sense of community around environmental issues.