In this Durham Lane Executive Roundtable, host Richard Lane is joined by Alan Gonsenhauser (CEO, Demand Revenue) to unpack what’s really behind a broken inbound funnel — and how to fix it. Together, they explore how to bridge the gap between marketing, sales, and customer success using data, alignment, and technology. 🎙️ Key Takeaways: How to define and align your Ideal Customer Profile (ICP) The importance of lead qualification and clean CRM data Setting Service Level Agreements (SLAs) ...
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In this Durham Lane Executive Roundtable, host Richard Lane is joined by Alan Gonsenhauser (CEO, Demand Revenue) to unpack what’s really behind a broken inbound funnel — and how to fix it. Together, they explore how to bridge the gap between marketing, sales, and customer success using data, alignment, and technology. 🎙️ Key Takeaways: How to define and align your Ideal Customer Profile (ICP) The importance of lead qualification and clean CRM data Setting Service Level Agreements (SLAs) ...
Using NPS 3.0 to Improve Customer Experience in Real-Time at FinThrive
Demand Revenue
33 minutes
11 months ago
Using NPS 3.0 to Improve Customer Experience in Real-Time at FinThrive
Working with Alan Gonsenhauser at Demand Revenue, LLC, FinThrive implemented NPS 3.0, a customer feedback methodology designed to go beyond traditional Net Promoter Score (NPS) metrics. NPS 3.0 focuses on driving immediate action from customer feedback, enabling FinThrive to improve customer experiences in real-time. To learn more about the impact NPS 3.0 and how it was successfully deployed, Swaay.Health sat down with Brad Rennick, Chief Customer Officer at FinThrive, Jeffrey Becker, Vice Pr...
Demand Revenue
In this Durham Lane Executive Roundtable, host Richard Lane is joined by Alan Gonsenhauser (CEO, Demand Revenue) to unpack what’s really behind a broken inbound funnel — and how to fix it. Together, they explore how to bridge the gap between marketing, sales, and customer success using data, alignment, and technology. 🎙️ Key Takeaways: How to define and align your Ideal Customer Profile (ICP) The importance of lead qualification and clean CRM data Setting Service Level Agreements (SLAs) ...
