In this Durham Lane Executive Roundtable, host Richard Lane is joined by Alan Gonsenhauser (CEO, Demand Revenue) to unpack what’s really behind a broken inbound funnel — and how to fix it. Together, they explore how to bridge the gap between marketing, sales, and customer success using data, alignment, and technology. 🎙️ Key Takeaways: How to define and align your Ideal Customer Profile (ICP) The importance of lead qualification and clean CRM data Setting Service Level Agreements (SLAs) ...
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In this Durham Lane Executive Roundtable, host Richard Lane is joined by Alan Gonsenhauser (CEO, Demand Revenue) to unpack what’s really behind a broken inbound funnel — and how to fix it. Together, they explore how to bridge the gap between marketing, sales, and customer success using data, alignment, and technology. 🎙️ Key Takeaways: How to define and align your Ideal Customer Profile (ICP) The importance of lead qualification and clean CRM data Setting Service Level Agreements (SLAs) ...
Top 15 Marketing Tips for Private Equity Portfolio Companies to Drive Efficient Growth
Demand Revenue
41 minutes
10 months ago
Top 15 Marketing Tips for Private Equity Portfolio Companies to Drive Efficient Growth
Top 15 Tips to help Private Equity Portfolio Companies drive efficient, profitable growth. I give case study examples gained through working across many portfolio companies of PE firms. Also from being a Full-time and Interim CMO across 11 companies and coaching and advising over 150 CMOs and marketing leaders. https://www.demandrevenue.com/podcasts/
Demand Revenue
In this Durham Lane Executive Roundtable, host Richard Lane is joined by Alan Gonsenhauser (CEO, Demand Revenue) to unpack what’s really behind a broken inbound funnel — and how to fix it. Together, they explore how to bridge the gap between marketing, sales, and customer success using data, alignment, and technology. 🎙️ Key Takeaways: How to define and align your Ideal Customer Profile (ICP) The importance of lead qualification and clean CRM data Setting Service Level Agreements (SLAs) ...
