In this Durham Lane Executive Roundtable, host Richard Lane is joined by Alan Gonsenhauser (CEO, Demand Revenue) to unpack what’s really behind a broken inbound funnel — and how to fix it. Together, they explore how to bridge the gap between marketing, sales, and customer success using data, alignment, and technology. 🎙️ Key Takeaways: How to define and align your Ideal Customer Profile (ICP) The importance of lead qualification and clean CRM data Setting Service Level Agreements (SLAs) ...
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In this Durham Lane Executive Roundtable, host Richard Lane is joined by Alan Gonsenhauser (CEO, Demand Revenue) to unpack what’s really behind a broken inbound funnel — and how to fix it. Together, they explore how to bridge the gap between marketing, sales, and customer success using data, alignment, and technology. 🎙️ Key Takeaways: How to define and align your Ideal Customer Profile (ICP) The importance of lead qualification and clean CRM data Setting Service Level Agreements (SLAs) ...
Top 10 CMO Insights for 2025 Planning -- Growth & Retention
Demand Revenue
20 minutes
1 year ago
Top 10 CMO Insights for 2025 Planning -- Growth & Retention
1. Effective Product to Audience Transformations 2. Biggest Marketing Strategy Shifts in 2025 3. Economic & Marketing Budget Strategies into 2025 4. Focus on Reducing Customer Churn to Maximize Future Financial Results. 5. Break Through the Digital Noise in 2025 with Analog 6. Challenges for CEOs to Hire the Perfect CMO 7. Brand Seeds Demand Over Time 8. Common Marketing Strategy Mistakes 9. Top Marketing / Customer Due Diligence to drive better M&A 10. Creative + Analytical Marketing...
Demand Revenue
In this Durham Lane Executive Roundtable, host Richard Lane is joined by Alan Gonsenhauser (CEO, Demand Revenue) to unpack what’s really behind a broken inbound funnel — and how to fix it. Together, they explore how to bridge the gap between marketing, sales, and customer success using data, alignment, and technology. 🎙️ Key Takeaways: How to define and align your Ideal Customer Profile (ICP) The importance of lead qualification and clean CRM data Setting Service Level Agreements (SLAs) ...
