In this Durham Lane Executive Roundtable, host Richard Lane is joined by Alan Gonsenhauser (CEO, Demand Revenue) to unpack what’s really behind a broken inbound funnel — and how to fix it. Together, they explore how to bridge the gap between marketing, sales, and customer success using data, alignment, and technology. 🎙️ Key Takeaways: How to define and align your Ideal Customer Profile (ICP) The importance of lead qualification and clean CRM data Setting Service Level Agreements (SLAs) ...
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In this Durham Lane Executive Roundtable, host Richard Lane is joined by Alan Gonsenhauser (CEO, Demand Revenue) to unpack what’s really behind a broken inbound funnel — and how to fix it. Together, they explore how to bridge the gap between marketing, sales, and customer success using data, alignment, and technology. 🎙️ Key Takeaways: How to define and align your Ideal Customer Profile (ICP) The importance of lead qualification and clean CRM data Setting Service Level Agreements (SLAs) ...
Customer-led Growth Discussion with CMO Huddles and Drew Neisser
Demand Revenue
20 minutes
3 months ago
Customer-led Growth Discussion with CMO Huddles and Drew Neisser
Why Customer-Led Growth Is the Future of Marketing | Full Interview with Alan Gonsenhauser In this candid and insightful conversation, CMO coach and former Gartner analyst Alan Gonsenhauser breaks down why customer-led growth—not just lead gen—is the key to sustainable business success. Whether you're a CMO, CEO, or PE-backed executive, this is a must-watch on how customer experience, churn, and strategic alignment define the future of your revenue. 🧠 Key Takeaways: Why revenue is a laggin...
Demand Revenue
In this Durham Lane Executive Roundtable, host Richard Lane is joined by Alan Gonsenhauser (CEO, Demand Revenue) to unpack what’s really behind a broken inbound funnel — and how to fix it. Together, they explore how to bridge the gap between marketing, sales, and customer success using data, alignment, and technology. 🎙️ Key Takeaways: How to define and align your Ideal Customer Profile (ICP) The importance of lead qualification and clean CRM data Setting Service Level Agreements (SLAs) ...
