Sherehan Ross: Making an Impact as a New Marketing Leader

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Demand Geniuses: Revenue-Driven B2B Marketing

Tom Rudnai

28 episodes

6 days ago

Demand-Geniuses is the podcast for revenue-focused B2B Marketers. We bring you the latest insights and expert tips, interviewing geniuses of the B2B Marketing world to bring you actionable advice that you can implement to accelerate growth and progress you career. The role of Marketing in B2B go-to-market strategy has changed drastically. It's more important to revenue generation than ever as buyer engagement becomes more digital. We equip you with the information you need to thrive in this new, revenue-critical role.

All content for Demand Geniuses: Revenue-Driven B2B Marketing is the property of Tom Rudnai and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Management

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Sherehan Ross: Making an Impact as a New Marketing Leader

Demand Geniuses: Revenue-Driven B2B Marketing

41 minutes

4 months ago

Sherehan Ross: Making an Impact as a New Marketing Leader

Summary

In this episode, Sherihan Ross, VP of Marketing at Modus Planning, shares her journey from corporate America to becoming a full-stack marketer. She discusses the complexities of B2B marketing, the importance of understanding the decision-making process, and the need for creativity in marketing strategies. Sherihan emphasizes the significance of community building, content marketing, and having a structured onboarding process as a new marketing leader. She also touches on the balance between quick wins and long-term strategies, and the role of personal branding in her career.

Takeaways

Sherihan identifies as a deep generalist in marketing.
B2B decision-making involves multiple layers and stakeholders.
Marketing requires patience and consistency for long-term success.
Identifying the problem is crucial before offering solutions.
A structured onboarding process is essential for new marketing leaders.
Content marketing is vital for staying top of mind with audiences.
Building a community around your brand enhances marketing efforts.
Quick wins should align with long-term marketing strategies.
Personal branding can be leveraged for professional growth.
Avoid burning bridges in your career, as it can have long-term consequences.