Livia Hirsch: Nailing your Brand Voice

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Demand Geniuses: Revenue-Driven B2B Marketing

Tom Rudnai

28 episodes

6 days ago

Demand-Geniuses is the podcast for revenue-focused B2B Marketers. We bring you the latest insights and expert tips, interviewing geniuses of the B2B Marketing world to bring you actionable advice that you can implement to accelerate growth and progress you career. The role of Marketing in B2B go-to-market strategy has changed drastically. It's more important to revenue generation than ever as buyer engagement becomes more digital. We equip you with the information you need to thrive in this new, revenue-critical role.

All content for Demand Geniuses: Revenue-Driven B2B Marketing is the property of Tom Rudnai and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Management

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Livia Hirsch: Nailing your Brand Voice

Demand Geniuses: Revenue-Driven B2B Marketing

41 minutes

5 months ago

Livia Hirsch: Nailing your Brand Voice

Summary

In this episode, Livia Hirsch shares her journey from a fashion student to a freelance content writer and strategist, emphasizing the importance of brand voice and content strategy for B2B software scale-ups. She discusses the transition from content writing to strategy, the challenges faced by startups in content creation, and the evolving landscape of SEO. Livia highlights the significance of building relationships with clients and the need for a cohesive tone of voice that reflects company culture. The conversation concludes with insights on the importance of unique perspectives in content creation and the necessity of adapting to changes in the digital marketing landscape.

Takeaways

Livia Hirsch is a freelance content writer and strategist helping B2B software scale-ups.
She emphasizes the importance of defining a brand voice for effective content strategy.
Transitioning from a content writer to a strategist requires asking the right questions.
Understanding the client's business goals is crucial for effective content creation.
SEO is evolving, and content distribution is more important than ever.
Building relationships with clients helps in gaining trust and understanding their needs.
Content should not only be informative but also engaging and reflective of the brand's personality.
Freelancers should set boundaries and protect their expertise with contracts.
The tone of voice should align with the company's culture and values.
Unique perspectives in content creation can differentiate a brand in a crowded market.