Liam Bartholemew: Leveraging Content to Increase Customer Value and Retention

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Demand Geniuses: Revenue-Driven B2B Marketing

Tom Rudnai

28 episodes

6 days ago

Demand-Geniuses is the podcast for revenue-focused B2B Marketers. We bring you the latest insights and expert tips, interviewing geniuses of the B2B Marketing world to bring you actionable advice that you can implement to accelerate growth and progress you career. The role of Marketing in B2B go-to-market strategy has changed drastically. It's more important to revenue generation than ever as buyer engagement becomes more digital. We equip you with the information you need to thrive in this new, revenue-critical role.

All content for Demand Geniuses: Revenue-Driven B2B Marketing is the property of Tom Rudnai and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Management

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Liam Bartholemew: Leveraging Content to Increase Customer Value and Retention

Demand Geniuses: Revenue-Driven B2B Marketing

45 minutes

4 months ago

Liam Bartholemew: Leveraging Content to Increase Customer Value and Retention

Summary

In this episode, Tom Rudnai speaks with Liam Bartholomew, VP of Brand and Customer Marketing at Cognizm. They discuss the journey of scaling marketing from a startup to a larger organization, the challenges of defining a niche in a competitive market, and the importance of aligning marketing strategies with customer needs. Liam shares insights on content marketing, the role of AI in enhancing marketing efforts, and the significance of measuring content impact effectively. The conversation emphasizes the need for creativity and adaptability in marketing strategies to engage customers throughout their lifecycle.

Takeaways

Scaling from 15 to 500 employees brings significant marketing challenges.
Maintaining productivity while scaling requires careful process management.
Finding a niche in a crowded market is crucial for success.
Customer feedback is essential for refining product offerings.
Aligning marketing strategies with leadership priorities is key.
Content should engage customers at all stages of the lifecycle.
Measuring content impact requires focusing on relevant metrics.
AI tools can enhance marketing efficiency and effectiveness.
Creativity in marketing can drive engagement and differentiation.
Understanding customer needs is vital for effective content creation.