Summary

In this episode, Tom Rudnai interviews Chuck Moxley, a fractional CMO with extensive experience in both B2B and SaaS marketing. They discuss the transition to fractional roles, the benefits of the fractional model for startups, and the importance of building a strong marketing foundation. Chuck emphasizes the significance of clear messaging, understanding the modern buyer journey, and the role of brand in driving marketing success. They also explore the evolving landscape of marketing metrics, the impact of seasonality, and the necessity of curiosity in a marketer's career. The conversation concludes with insights on learning from mistakes and recommendations for marketers.

Chapters

00:00 Introduction to Chuck Moxley
01:20 Transitioning to Fractional CMO
03:26 The Fractional Model Explained
07:50 When to Use Fractional Leadership
13:58 Foundational Marketing Strategies
18:28 The Importance of Brand Messaging
22:33 Rethinking Lead Generation
27:37 The Long Game in Marketing
29:46 Adapting to the New Buyer Journey
34:07 Navigating Startup Challenges
40:43 Curiosity as a Key Trait
42:13 Innovative Marketing Strategies
43:36 Learning from Mistakes
45:57 Recommendations for Marketers
47:08 Podcast Outro (v3 Liam) - 30:03:2025, 19.16.mp3