28,000 AI Tools Later: AI Expert Oren Greenberg on Making AI Transformative

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Demand Geniuses: Revenue-Driven B2B Marketing

Tom Rudnai

28 episodes

6 days ago

Demand-Geniuses is the podcast for revenue-focused B2B Marketers. We bring you the latest insights and expert tips, interviewing geniuses of the B2B Marketing world to bring you actionable advice that you can implement to accelerate growth and progress you career. The role of Marketing in B2B go-to-market strategy has changed drastically. It's more important to revenue generation than ever as buyer engagement becomes more digital. We equip you with the information you need to thrive in this new, revenue-critical role.

All content for Demand Geniuses: Revenue-Driven B2B Marketing is the property of Tom Rudnai and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Management

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28,000 AI Tools Later: AI Expert Oren Greenberg on Making AI Transformative

Demand Geniuses: Revenue-Driven B2B Marketing

45 minutes

2 months ago

28,000 AI Tools Later: AI Expert Oren Greenberg on Making AI Transformative

28,000 AI Tools Later: AI Expert Oren Greenberg on Making AI Transformative

With 28,000+ AI tools flooding the market, most B2B marketers feel overwhelmed and stuck. AI expert Oren Greenberg, who's been using AI since before ChatGPT existed, shares why 90% of marketers are wasting money on AI tools and what actually works.

After 20+ years helping companies from Canon to high-growth startups, Oren reveals the critical mistakes holding marketers back and practical strategies for cutting through the hype to drive real results.

Key Takeaways:
• Why buying AI licenses without training users is the biggest mistake companies make
• The prompt engineering fundamentals that separate successful AI users from the rest
• Why you don't need a "Chief AI Officer" (and what to do instead)
• How to focus on the 3 AI tools that matter vs chasing 28,000 options
• The simple framework for communicating AI ROI to executives

Guest: Oren Greenberg is an AI marketing consultant specializing in B2B transformation. Connect with him on LinkedIn or visit orengreenberg.com.

Resources: Free AI gap analysis and prompt engineering course at orengreenberg.com