In this episode, Camille White-Stern, who leads experiential marketing at Splash explains Splash's mission to support enterprise organizations in unlocking event-led growth and simplifying the event marketing process. Camille emphasizes the importance of aligning event strategies with business goals and objectives, particularly in demand generation. She suggests starting with top-of-funnel webinars to engage new audiences and establish thought leadership. Camille also highlights the effective...
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In this episode, Camille White-Stern, who leads experiential marketing at Splash explains Splash's mission to support enterprise organizations in unlocking event-led growth and simplifying the event marketing process. Camille emphasizes the importance of aligning event strategies with business goals and objectives, particularly in demand generation. She suggests starting with top-of-funnel webinars to engage new audiences and establish thought leadership. Camille also highlights the effective...
Mehul Patel, Head of Marketing and Customer Insights at Prosimo, discusses the innovative go-to-market approach at Prosimo. He emphasizes the importance of understanding buyers and their purchasing behavior, and tailoring the go-to-market strategy accordingly. Patel also mentions the significance of data visualization and tracking success through key performance indicators (KPIs). He advises startups to have a clear story and let the data support it. Additionally, Patel highlights the importa...
Demand Generation Club Podcast
In this episode, Camille White-Stern, who leads experiential marketing at Splash explains Splash's mission to support enterprise organizations in unlocking event-led growth and simplifying the event marketing process. Camille emphasizes the importance of aligning event strategies with business goals and objectives, particularly in demand generation. She suggests starting with top-of-funnel webinars to engage new audiences and establish thought leadership. Camille also highlights the effective...
