In this episode of Demand Gen Studio, we sat down with Aaron Schuhmann from QC Growth, focusing on demand generation from a founder's perspective.

We discussed the transition from B2C to B2B marketing, the importance of understanding sales functions in startups, and how to identify customer pain points.

00:00 Intro & Career Journey

06:49 Transition from B2C to B2B

10:54 Challenges & Strategies for Early Stage Startups

23:39 The Importance of Outbound Sales

32:30 Setting Up Sales Processes for Smaller Teams

37:41 Consistency in Marketing & Sales Processes

42:08 Identifying & targeting Ideal Customers

48:06 Final Thoughts & Recommendations