In this episode of Demand Gen Studio, we explore the role of infrastructure in demand generation and marketing success with Harmony Anderson, VP of Growth and Marketing at Superhuman.

We discussed the critical influence of operations on marketing, the necessity of early infrastructure investment, and the challenges of building customer-centric organizations. Harmony also highlighted the impact of AI on customer success and the evolving role of brand in marketing strategy. Hope you enjoy!

00:00 Introduction & Career Journey

03:11 The Importance of Operations in Demand Gen

07:11 Customer-centric Growth Strategies

15:33 Leveraging AI for Customer Success

20:07 Attribution & Team Collaboration

24:38 The Role of Brand in Marketing

27:49 Product Marketing & Market Influence

32:40 Defining Ideal Customer Profiles

38:30 Marketing Strategies for AI Products

39:24 Final Thoughts