071. How to Leverage Video Marketing to Drive B2B Demand

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Demand Gen Studio

Boundify

74 episodes

1 week ago

Welcome to Demand Gen Studio, the live-stream series and podcast where B2B marketers get actionable information, advice, insights, and inspiration for managing and growing their demand gen programs.

Marketing

Business

RSS

All content for Demand Gen Studio is the property of Boundify and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Welcome to Demand Gen Studio, the live-stream series and podcast where B2B marketers get actionable information, advice, insights, and inspiration for managing and growing their demand gen programs.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/9157760/9157760-1624987434978-aac479af126a8.jpg

071. How to Leverage Video Marketing to Drive B2B Demand

Demand Gen Studio

41 minutes 20 seconds

3 months ago

071. How to Leverage Video Marketing to Drive B2B Demand

In this episode of Demand Gen Studio, we discuss how to effectively leverage video marketing for B2B demand generation by aligning content with the buyer's journey and maximizing content distribution.

0:00 The Rise of Video Marketing in B2B

10:07 Understanding the Conversion Funnel

19:59 Video Strategies for Funnel Stages

23:50 The Power of Video in B2B Marketing

25:11 Creating Pillar Content

30:54 Getting Started with Video Production

38:38 Key Takeaways