070. B2B Demand Gen Metrics That Drive Business Growth

https://is1-ssl.mzstatic.com/image/thumb/Podcasts125/v4/76/48/af/7648af25-78a5-c31a-18d5-1fb86018778b/mza_4851180123965352021.jpg/600x600bb.jpg

Demand Gen Studio

Boundify

74 episodes

1 week ago

Welcome to Demand Gen Studio, the live-stream series and podcast where B2B marketers get actionable information, advice, insights, and inspiration for managing and growing their demand gen programs.

Marketing

Business

RSS

All content for Demand Gen Studio is the property of Boundify and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Welcome to Demand Gen Studio, the live-stream series and podcast where B2B marketers get actionable information, advice, insights, and inspiration for managing and growing their demand gen programs.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/9157760/9157760-1624987434978-aac479af126a8.jpg

070. B2B Demand Gen Metrics That Drive Business Growth

Demand Gen Studio

39 minutes 28 seconds

4 months ago

070. B2B Demand Gen Metrics That Drive Business Growth

In this episode of Demand Gen Studio, we discussed an important topic for modern marketers: which B2B demand generation metrics truly matter. While some numbers may look impressive on paper, not all of them influence strategic decisions.

This discussion focuses on distinguishing between vanity metrics and the KPIs that actually drive alignment between marketing, sales, and executive teams, ultimately guiding smarter business decisions.

00:00 Intro

00:41 Overview of Demand Gen Metrics

01:18 Decision-Worthy Metrics for B2B

06:25 Vanity Metrics vs. Actionable Metrics

13:44 Importance of Pipeline Metrics

31:06 Tools for Tracking Demand Gen Metrics

38:23 Conclusion