In this episode of Demand Gen Studio, we explored the complexities of lead management and the distinctions between prospecting and qualification.

We covered both inbound and outbound marketing strategies, the roles of marketing and sales teams, and the significance of having a unified definition of leads.

The discussion highlights the necessity for team alignment, effective success measurement, and strategies to enhance both efficiency and effectiveness in lead management processes.

Hope you enjoy!

00:00 Introduction to Lead Management

04:36 Understanding Lead Qualification vs. Prospecting

12:03 The Role of Marketing and Sales Teams

18:07 Inbound vs. Outbound Efforts

25:16 Measuring Success in Lead Management

29:01 Improving Efficiency and Effectiveness

36:43 Conclusion and Key Takeaways