In this episode of Demand Gen Studio we were joined by Grain's CEO, Jeff Whitlock, and Growth Marketer, Cameron Walker.

Grain is an innovative platform focused on sales intelligence and AI-powered note-taking, helping teams streamline their workflows and enhance collaboration.

Jeff shared his journey in startups and Grain's evolution, as well as its demand generation strategies and what he predicts for the future of SEO and marketing.

We hope you enjoy!

0:00 Introduction to Grain and its Team

2:14 The Evolution of SEO

6:39 Content Distribution & Brand Exposure

10:36 Attribution Challenges in Marketing

14:03 Growth Strategies

18:22 Investor Influence on Marketing Decisions

19:39 Aligning Product Features with Target Audience

22:46 Category Creation vs Category Attachment

26:02 Skills for New Marketers

28:46 The Role of AI in Customer Support