In this episode of Demand Gen Studio, we sat down with Kris Rudeegraap, CEO of Sendoso, about the role of gifting in demand generation. Sendoso is an AI-Enhanced gifting and direct mail automation platform founded to automate corporate gifting and direct mail.

We discussed the importance of personalizing gifts to create meaningful impressions, and how gifting can complement digital marketing strategies. Kris shares his insights on cost considerations, the effectiveness of combining channels, and actionable strategies for implementing gifting in marketing and sales efforts.

We hope you enjoy!

0:00 Introduction

1:09 The Birth of Sendoso

4:42 The Role of Gifting in Brand Awareness

10:55 Combing Digital & Physical Marketing Strategies

16:11 Cost Considerations in Gifting

20:09 Actionable Insights to Implement Gifting