064. The Power of Brand Positioning for Building Demand with Jon Itkin

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Demand Gen Studio

Boundify

74 episodes

1 week ago

Welcome to Demand Gen Studio, the live-stream series and podcast where B2B marketers get actionable information, advice, insights, and inspiration for managing and growing their demand gen programs.

Marketing

Business

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All content for Demand Gen Studio is the property of Boundify and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Welcome to Demand Gen Studio, the live-stream series and podcast where B2B marketers get actionable information, advice, insights, and inspiration for managing and growing their demand gen programs.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/9157760/9157760-1624987434978-aac479af126a8.jpg

064. The Power of Brand Positioning for Building Demand with Jon Itkin

Demand Gen Studio

41 minutes 50 seconds

11 months ago

064. The Power of Brand Positioning for Building Demand with Jon Itkin

In this episode of Demand Gen Studio, we sat down with Jon Itkin from In the Kitchen. Discover how effective brand positioning and messaging can drive demand for growth-stage B2B tech companies.

0:00 Intro & Jon's Career Journey

5:51 Common Pitfalls in Positioning

6:50 The CEO's Role in Messaging

12:14 The Power of Brand Positioning

18:17 Understanding Buyer Triggers

24:08 Reverse Engineering the Buying Journey

26:47 Leveraging AI for Buyer Insights

28:15 Common Positioning and Messaging Issues

37:31 Messaging Strategy Tips