In our most recent episode of Demand Gen Studio, we had the privilege of sitting down with Joseph Poschel, Lifecycle Marketing Manager at Lima One Capital. We discussed Joseph's career journey in marketing, insights into the B2B and B2C marketing strategies used in the financial sector, the importance of being platform-agnostic and focusing on marketing behaviors rather than getting caught up in the tools, as well as the future of demand generation and B2B marketing. Hope you enjoy! 0:00 Introduction & Joseph's Career Journey 7:47 Marketing & Sales Enablement Strategies in the Financial Sector 19:46 Hubspot vs. Salesforce 24:44 Developing Platform-Agnostic Strategies 36:51 Underutilized Hubspot or Salesforce Feature 39:28 Future of B2B Marketing with AI 43:03 Advice for Your Younger Self