In this episode of Demand Gen Studio, we sat down with Simone Corpora, B2B Paid Media Manager at Michelin. We discussed how Simone came to marketing, how to convey value effectively for a well-known brand, the importance of brand perception in B2B marketing, sales and marketing alignment, and more!

00:00 Meet Simone Corpora: Career Journey

05:15 Transition from Agency to In-House

06:59 B2B vs B2C Marketing at Michelin

09:59 Traditional vs Digital Advertising

16:49 The Future of Paid Media

19:47 Collaboration between Marketing and Sales

21:47 Advice for Younger Marketers