060. B2B vs B2C Marketing, Measuring ROI, & More with Harrison Han

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Demand Gen Studio

Boundify

74 episodes

1 week ago

Welcome to Demand Gen Studio, the live-stream series and podcast where B2B marketers get actionable information, advice, insights, and inspiration for managing and growing their demand gen programs.

Marketing

Business

RSS

All content for Demand Gen Studio is the property of Boundify and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Welcome to Demand Gen Studio, the live-stream series and podcast where B2B marketers get actionable information, advice, insights, and inspiration for managing and growing their demand gen programs.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/9157760/9157760-1624987434978-aac479af126a8.jpg

060. B2B vs B2C Marketing, Measuring ROI, & More with Harrison Han

Demand Gen Studio

37 minutes 36 seconds

1 year ago

060. B2B vs B2C Marketing, Measuring ROI, & More with Harrison Han

In this special guest episode of Demand Gen Studio we sat down with Harrison Han from Polydeck.

Harrison shared his background as a marketer, his experiences in B2B vs B2C marketing, ways to effectively measure marketing ROI, sales & marketing alignment, and more. Thanks for joining us, Harrison!

0:00 Intro

3:21 Differences Between B2B & B2C Marketing

9:58 Marketing Strategies In Different B2B Industries

14:37 Measuring Marketing ROI

23:05 Sales & Marketing Alignment

27:48 Demand Capture Activities vs. Brand Awareness

32:02 Conclusion