Navigating the evolving landscape of B2B marketing can often feel like uncharted territory. However, within each challenge lies a unique opportunity for growth and innovation.

In our most recent Demand Gen Studio podcast episode, we had the privilege of delving into Britany Carter's experiences and insights as Director of Marketing at Kopis.

Our conversation provided a fascinating glimpse into the dynamic world of B2B marketing, shedding light on her strategies, triumphs, and lessons learned along the way.

00:00 Intro

01:18 Establishing a Foundation

02:54 The Power of Storytelling

06:01 Insights & Big Wins

10:32 Tips for Tracking Marketing Impact

13:41 Demand Capture vs Demand Creation

19:16 Metrics & KPIs for Marketing Efforts

24:28 ABM & Sales and Marketing Alignment

30:30 Wrap-up