Demand Gen Dialogue is Demand Gen Report’s exclusive podcast, featuring interviews with industry experts and practitioners on the latest trends and technology that are transforming B2B marketing. Join the DGR Editors as they dive into hot topics with thought leaders and discuss strategies for mastering AI, revamping your video marketing, developing influencer relationships and more.
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Demand Gen Dialogue is Demand Gen Report’s exclusive podcast, featuring interviews with industry experts and practitioners on the latest trends and technology that are transforming B2B marketing. Join the DGR Editors as they dive into hot topics with thought leaders and discuss strategies for mastering AI, revamping your video marketing, developing influencer relationships and more.
Rethinking Weinbars & Engagement: ON24 Execs Discuss Key Takeaways & Trends From Webinar World '18
Demand Gen Dialogue
6 minutes
7 years ago
Rethinking Weinbars & Engagement: ON24 Execs Discuss Key Takeaways & Trends From Webinar World '18
In an exclusive podcast from the floor at Webinar World '18 Joe Hyland, CMO of ON24, and Mark Bornstein, the company's VP of Marketing, discuss new models for creating engaging buyer experiences to move away from the "drive-by marketing" of the past.
They also shared:
• Key takeaways from the event,
• Models for talk-show style presentations, and
• What the future looks like for webinars as a content format.
Demand Gen Dialogue
Demand Gen Dialogue is Demand Gen Report’s exclusive podcast, featuring interviews with industry experts and practitioners on the latest trends and technology that are transforming B2B marketing. Join the DGR Editors as they dive into hot topics with thought leaders and discuss strategies for mastering AI, revamping your video marketing, developing influencer relationships and more.
