Drift VP Of Marketing Shares In-Depth Look At New Product Offerings, SiftRock Acquisition

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Demand Gen Dialogue

Demand Gen Report

18 episodes

4 months ago

Demand Gen Dialogue is Demand Gen Report’s exclusive podcast, featuring interviews with industry experts and practitioners on the latest trends and technology that are transforming B2B marketing. Join the DGR Editors as they dive into hot topics with thought leaders and discuss strategies for mastering AI, revamping your video marketing, developing influencer relationships and more.

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Marketing

Business

Drift VP Of Marketing Shares In-Depth Look At New Product Offerings, SiftRock Acquisition

Demand Gen Dialogue

11 minutes

7 years ago

Drift VP Of Marketing Shares In-Depth Look At New Product Offerings, SiftRock Acquisition

In an exclusive interview with Demand Gen Report’s Andrew Gaffney, Drift’s VP of Marketing, Dave Gerhardt, gave the publication an inside look at the company’s latest product announcements, including its new AI assistants for marketing and sales and a new ad-to-chat solution. Gerhardt also shared more details about their acquisition of SiftRock, an email reply management company, which positions Drift to help manage email replies at scale for B2B businesses and turn the email channel back into a two-way conversation.