Demand Decoded: Demand Generation & Business Growth
Blend
94 episodes
3 days ago
In this episode, we explore how to shift from internally-facing, feature-driven messaging to outward-facing, benefit-led communication that resonates with buyers. We break down the distinction between positioning, value propositions, and messaging, explain how category entry points connect to your messaging framework, and tackle the most visible application of all, homepage messaging. Whether you're starting from scratch or refining existing messaging, this episode provides practical gu...
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In this episode, we explore how to shift from internally-facing, feature-driven messaging to outward-facing, benefit-led communication that resonates with buyers. We break down the distinction between positioning, value propositions, and messaging, explain how category entry points connect to your messaging framework, and tackle the most visible application of all, homepage messaging. Whether you're starting from scratch or refining existing messaging, this episode provides practical gu...
What 1,827 ChatGPT Prompts Reveal About How People Really Use AI
Demand Decoded: Demand Generation & Business Growth
23 minutes
2 months ago
What 1,827 ChatGPT Prompts Reveal About How People Really Use AI
In this solo episode, Dan dives into research analysing 1,800+ real ChatGPT prompts that reveal how buyers truly search today. Discover why prompts are 5-20 times longer than Google searches, how 75% of users now issue commands instead of asking questions, and why your current content strategy is likely invisible to AI search. You'll learn the shift from "how do I fix this?" to "fix this for me", why hyper-localised commercial queries are becoming the norm, and practical steps to optimise you...
Demand Decoded: Demand Generation & Business Growth
In this episode, we explore how to shift from internally-facing, feature-driven messaging to outward-facing, benefit-led communication that resonates with buyers. We break down the distinction between positioning, value propositions, and messaging, explain how category entry points connect to your messaging framework, and tackle the most visible application of all, homepage messaging. Whether you're starting from scratch or refining existing messaging, this episode provides practical gu...
