Demand Decoded: Demand Generation & Business Growth
Blend
94 episodes
3 days ago
In this episode, we explore how to shift from internally-facing, feature-driven messaging to outward-facing, benefit-led communication that resonates with buyers. We break down the distinction between positioning, value propositions, and messaging, explain how category entry points connect to your messaging framework, and tackle the most visible application of all, homepage messaging. Whether you're starting from scratch or refining existing messaging, this episode provides practical gu...
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In this episode, we explore how to shift from internally-facing, feature-driven messaging to outward-facing, benefit-led communication that resonates with buyers. We break down the distinction between positioning, value propositions, and messaging, explain how category entry points connect to your messaging framework, and tackle the most visible application of all, homepage messaging. Whether you're starting from scratch or refining existing messaging, this episode provides practical gu...
Google Could Turn Off Organic Search Tomorrow - Are You Ready?
Demand Decoded: Demand Generation & Business Growth
35 minutes
1 month ago
Google Could Turn Off Organic Search Tomorrow - Are You Ready?
In this episode, we explore what marketing could look like in a post-search world and why businesses that diversify now will have a massive advantage. From the declining ROI of informational content to why video-first strategies are becoming essential, we unpack the channels and tactics that will replace traditional SEO. We'll cover why being top-of-mind before buyers start searching matters more than ever, how to create content that AI engines actually cite, and why your website's conv...
Demand Decoded: Demand Generation & Business Growth
In this episode, we explore how to shift from internally-facing, feature-driven messaging to outward-facing, benefit-led communication that resonates with buyers. We break down the distinction between positioning, value propositions, and messaging, explain how category entry points connect to your messaging framework, and tackle the most visible application of all, homepage messaging. Whether you're starting from scratch or refining existing messaging, this episode provides practical gu...
