In today's episode, we'll be talking about how a secretary by the name of Bette Nesmith Graham, got fired from her secretary job, started a business, and turned it into a multi-million dollar business.
The product that she was selling is an office supply product that you can get in any stationery shop.
It is one of the world’s most popular and enduring office supplies that almost everyone uses, at least once in their lifetime. Most people use more than that. I've personally used it so many times before and I'm pretty sure you have too.
So...guess what's the product?
Well....this product is a white correction fluid used to conceal handwritten or printed typos, also known as Liquid Paper.
Just like many other women in the 1950s, Bette Nesmith Graham made a living as a secretary.
But between her sub-par typing skills, her critical boss, and the fact that she had to support herself and her young son Michael, she needed to find a way to hold onto her job.
She wasn’t a chemist or an engineer. She was a single mom from Texas who had a brilliant idea while working a 9-to-5 job as a secretary.
Over several decades, she identified a need in the market, organically grew her business, there was no Facebook, Instagram, Google to promote her business, all marketing was done organically and offline, she also had to stave off competition, and bootstrapped her way to eventually selling her business at $47.5million, equivalent to $173m in today’s money.
And she did it all during a time when women were discouraged from pursuing business ventures.
The question is, how did she do all of that and turn her business into a multi-million dollar business? That's what we'll be discussing in today's episode.
Check out this episode to find out more!
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