If you’ve ever wondered how to improve your domain reputation, Google Postmaster Tools is here to help. In the wake of Google’s and Yahoo’s changes and authentication requirements, Google Postmaster Tools has become a crucial resource for email senders. In this episode of Deliverability Definied, Alyssa and Melissa take a deep dive into Google Postmaster Tools—what it is, how to get the most out of it, and why it’s so important for monitoring domain reputation and ensuring optimal email deliverability.
While Google Postmaster Tools can provide a lot of great insight, the best deliverability strategies are still basic best practices. Things like maintaining a low spam complaint rate, prioritizing engagement, list hygiene, and ethical list-building practices. By following these guidelines senders can enhance their domain reputation, increase inbox placement, and ultimately, improve the effectiveness of their overall email marketing efforts.
In this episode, we discuss:
Key Takeaways
Quotes
“It's important to keep your spam rate below 0.1%. This is the threshold where Gmail will start sending some messages to spam and potentially from there decrease your domain reputation. At 0.3% and above, spam filtering will start to happen, and the domain damage will also start to happen and be more impactful and harder to recover from.” ~ Melissa Lambert
“I encourage all people to have their eyes on the Google Post Master tools dashboard every day. Go analyze people who are complaining. What do they have in common? Are you sending them way too many emails?” ~ Alyssa Dulin
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