In this episode, William Tincup chats with Rob Frohwein, co-founder and CEO of Keep Financial on DEI initiatives, emphasizing how offering key bonuses can significantly improve DEI within companies. They cover the progress made in recent years, with DEI becoming a central topic of conversation, however we need to go beyond awareness and make DEI a critical part of a company's objectives. Companies must put real actions into place to create desired outcomes. Rob suggests we can measure DEI success through performance and impact coefficients, rather than just looking at raw numbers. They also explore the role of privilege in education, especially in the context of ACT and SAT prep, emphasizing the need to bridge the divide.