As a creative entrepreneur, your main objective should be to meet the real-life need(s) of real-life people out in the world. And once you’ve identified that need (those needs) needing fulfillment, it’s important to find out the characteristics of the person with the need(s). Some of the questions that you’ll want to answer in order to identify some of “your person’s” characteristics are as follows:

1) What are the demographics of your person?

2) What are the purchasing habits of your person?

3) Who is your person buying for?

4) Where does your person hang out?

In other words, you’ll need to do a little market research. Start with the questions above and you’ll soon begin to acquaint yourself with your target customer.

Transcripts of the episodes are found at the Degrees of Maternity blog.