In this episode of Defining Next, host Tina Harirchian with Sand Studio Designs sits down with Camryn Larson, founder of LARSON—a fresh, elevated fashion brand for tall women, born from a college capstone project and now on the cusp of a full product launch.
At 6 feet tall, Cameron grew up navigating the frustrating gap in fashion for tall bodies. What began as a branding assignment in her advertising class turned into the seed of a bold, purpose-driven business. Armed with vision, hustle, and a deep understanding of what tall women need, Camryn set out to build a brand that was chic, confident, cool and uncompromising in quality.
We go deep on:
How Cameron turned her school project into a real, investor-free fashion brand
Navigating denim manufacturing and custom inseams for a highly underserved market
Building a slow fashion brand without sacrificing style
Why launching a pre-drop collection (hats + totes) was the perfect pivot
The power of owning your niche and turning community into your co-creators
Her vision for creating lifestyle pieces that are tailored and timeless
Plus: what it’s really like bootstrapping your dream, how tall women are showing up in support, and why this launch is about so much more than pants—it’s about representation, confidence, and reshaping the industry for women who’ve been left out of the frame.
Whether you're dreaming up your own brand or just love a good founder story, this one will have you rooting hard for Camryn—and ready to stand tall in your own vision.
👖 LARSON’s pre-drop collection is available now. Full apparel collection launching in early 2025.