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Defining Next
Tina Harirchian
12 episodes
5 days ago
Defining Next is a podcast where we dive into the founder stories behind tomorrow's most talked about brands. Hosted by Tina Harirchian of Sand Studio Designs, we’re peeling back the layers to explore the messy, inspiring, and game-changing moments behind today’s visionary brands. From unexpected pivots to big wins, we’re celebrating what it really takes to build something that redefines their industries. At its core, Defining Next is about spotlighting the founders who lead with intention and purpose—those who aren’t just building businesses, but reshaping the world around them.
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Entrepreneurship
Business
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All content for Defining Next is the property of Tina Harirchian and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Defining Next is a podcast where we dive into the founder stories behind tomorrow's most talked about brands. Hosted by Tina Harirchian of Sand Studio Designs, we’re peeling back the layers to explore the messy, inspiring, and game-changing moments behind today’s visionary brands. From unexpected pivots to big wins, we’re celebrating what it really takes to build something that redefines their industries. At its core, Defining Next is about spotlighting the founders who lead with intention and purpose—those who aren’t just building businesses, but reshaping the world around them.
Show more...
Entrepreneurship
Business
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Just Wellness, no Hype with Indigo Tonics
Defining Next
43 minutes 54 seconds
5 months ago
Just Wellness, no Hype with Indigo Tonics

Can natural supplements be both effective and elegant? Michelle says yes—and she’s built a brand to prove it.

On this episode of Defining Next, I sit down with Michelle Parra, the founder of Indigo Tonics, a nutraceutical company creating high-quality, science-backed tinctures designed to support focus, sleep, and immunity—without the overwhelm. What began as a personal health transformation became a mission to simplify wellness, elevate natural solutions, and redefine how we think about supplements.

Michelle opens up about the mindset shifts, misconceptions, and early experiments that shaped her journey—plus the deeper “why” behind both Indigo Tonics and her educational platform, Indigo Wellness Collective.

We talk about:
— Building a wellness brand without the hype
— Why functional mushrooms and adaptogens actually work
— Clean formulation and third-party testing
— Starting small, staying grounded, and scaling with purpose
— The daily practices that shape her brand and life

If you’ve ever felt overwhelmed by wellness routines, confused by the supplement aisle, or curious about natural alternatives that actually do something—this episode is for you.

🎧 Listen in to hear how Michelle is defining what’s next for mindful, modern wellness.

Defining Next
Defining Next is a podcast where we dive into the founder stories behind tomorrow's most talked about brands. Hosted by Tina Harirchian of Sand Studio Designs, we’re peeling back the layers to explore the messy, inspiring, and game-changing moments behind today’s visionary brands. From unexpected pivots to big wins, we’re celebrating what it really takes to build something that redefines their industries. At its core, Defining Next is about spotlighting the founders who lead with intention and purpose—those who aren’t just building businesses, but reshaping the world around them.