In this conversation, Chevy Chanpaiboonrat shares the journey of creating Buddy, a lighting brand that’s redefining how we experience our spaces with lighting. She discusses the emotional connection behind the design, the importance of community, and the challenges faced as a young entrepreneur. Chevy emphasizes the significance of marketing strategies and the future of the lighting industry, while also celebrating her wins and looking ahead to the product launch.

In this episode, here’s what we’ll talk about: 

03:03 Emotional Design: Connecting Through Aesthetics

06:13 Wellness at the Forefront: The Philosophy Behind Buddy

08:59 Marketing Strategies: Building a Community

14:16 Celebrating Wins: Exhibitions and Feedback

22:59 Innovations in Lighting: Trends and Challenges

26:03 The Vision for Buddy: Beyond Just a Product

You can now pre-order Buddy at buddydesign.co and follow Buddy's journey on Instagram @buddydesign.co