This one’s for the founders who are building big things with heart, grit, and a clear vision. In this episode, I’m joined by Paige DeAngelo—the founder and inventor behind Aer Cosmetics, the clean beauty brand shaking up the industry with the world’s first dissolving mascara tablet (yes, really). What started with a $22 CVS run turned into a patent-pending, refillable mascara designed to be kind to your lashes and the planet.
We get into the real of what it looks like to build a product-first brand from scratch, no fluff, no formulas, just figuring it out in real time. From flopped launches to funding her brand through pitch comps, Drexel’s startup co-op, and a whole lot of scrappiness, Paige’s story is a masterclass in staying the course, listening to your people, and building with purpose.
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If you’re dreaming of disrupting an industry, creating something intentional, or just need the reminder that your future self already exists, this one’s for you.
And if you're interested in following along, visit the Aer Cosmetics website here or follow along in Instagram or Follow Paige along her founder stories on her TikTok!