Two best friends, one bold idea, and a shared vision to redefine what wellness looks like for young women today. 💊✨
When Alex Brown and Jacqueline Maslan noticed that the supplement aisle had everything but a brand designed for young women, they didn’t just take notes, they created Body of Work, the first clean vitamin brand made exclusively for young women.

In this episode, we peel back the curtain on their journey from besties to powerhouse co-founders, and how a casual catch-up over drinks spiraled into a brand that’s already making waves. From the science (and sugar-free vanilla coating) behind their first multivitamin, to navigating the messy middle of startup life, to creating a brand that feels as good as it looks—Alex and Jacqueline share it all.

We also get into the magic of brand-building that goes beyond the logo:
✨ Spotting the white space in a crowded industry✨ Creating a product with intention and evidence✨ The challenges (and joys) of going from friends to founders✨ Launching with campus reps, content, and a Women’s Wear Daily feature that put them on the map

This is more than a story about vitamins—it’s about vision, friendship, and building a brand that’s unapologetically defining what’s next.